Relationships Between Magazines and their Readers

A way for magazines to  engage with their readers is to create a relationship with them. The way a magazine addresses the reader is an important indicator of how the magazine sees the relationship between it and the reader. If you think about it this is really a one way relationship. The magazine sets the language and tone of how it communicates with the reader. This can be very difficult to get right.

There are usually many references to we – they are saying: you reader and me the magazine are in this together whether it is weight loss or how to deal with a difficult boyfriend. We will help you, be a friend to you and especially for teenage migraines we will certainly not be a parent or teacher. We are your wise friend, and even if we do not know all the answers, we can steer you in the right direction. Some parents feel the advice on offer in some teen magazines is distinctly not right.

Therefore I am for my magazine to reach out to teenagers, with the message that the best you can be is simply being yourself, teenagers shouldn’t feel pressured into feeling and acting a certain way by the way they are reached out to and portrayed in the media, they should be encouraged to not be afraid to express who they are, no matter what shape, colour, religion, or size.