Readers Eye Direction

Readers concentrate on the top parts of the double page spread. This is the first place where their eye will stop when they skim through the pages, so you cannot start your story by placing headline on bottom right page. This is not natural starting point. It is not good design if the reader has to search through the page to find most important thing (if there is no image on the page), and that’s the headline. It is even worse if you put the headline at the bottom and you put beginning of the story on top of it.

This is not a natural way of reading the story. Everything should have flow. You should work your way from the meaningful top left and then continue to the bottom. Headline, introduction and then the main article.