Bear Faced Campaign

The bear faced campaign is a campaign run by BBC children in need. The idea of the campaign is for celebrities to be photographs with no make-up on and a paw print on the face. The campaign was a massive success and raised lots of money for the charity.

The campaign caught such attention that is featured in vogue magazine, featuring model Suki Waterhouse. Suki being a model went against model conventions of being photographed with no make-up on, by vogue featuring this article it doesn't fit their ethos as they regularly show images of beautiful, very highly made up women in expensive clothes, going against their house style.

My magazine however an article such as this would fit my house style and is something my target audience could relate to. Article such as this shows women that even celebrities have flaws and reinforce my argument that nobody is perfect, everyone is different and that confidence is key.