For example, my target audience are teenage girls so Monday – Friday they will be at school from around 8.30am to around 4pm, so the best time slot for my advertisement should be between 6am-8.30am whilst they are getting ready for school, and from around 4.30pm-8pm when they are at home from school and studying. On the weekends however it wouldn’t matter what time the radio advertisement was played.
Wednesday 5 February 2014
Time Slots
The best way to
reach your target audience is by making sure your radio advertisement is played
at the right time during the day for them to hear it, otherwise if they don't hear the advertisement then the whole point of it is a waste of time and resources.
For example, my target audience are teenage girls so Monday – Friday they will be at school from around 8.30am to around 4pm, so the best time slot for my advertisement should be between 6am-8.30am whilst they are getting ready for school, and from around 4.30pm-8pm when they are at home from school and studying. On the weekends however it wouldn’t matter what time the radio advertisement was played.
For example, my target audience are teenage girls so Monday – Friday they will be at school from around 8.30am to around 4pm, so the best time slot for my advertisement should be between 6am-8.30am whilst they are getting ready for school, and from around 4.30pm-8pm when they are at home from school and studying. On the weekends however it wouldn’t matter what time the radio advertisement was played.
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