The 5 Do's of Radio Advertising

1. Plan your marketing activities. Remember that those who fail to plan, plan to fail. Planning is essential for your product to be successful, it is also good to do tests on members of the public to see what they prefer, as it will be them listening to it at the end of the day.

2. Take pride in your Product/Service and make sure that your marketing activities always reflect them in the best light. Identify what is special about them and stress what makes them different from your competitors. This way you will be able to persuade customers that yours is best.

3. Present a professional image. Customers need to trust your business and have confidence in your Product/Service. Also, always remember that Customer Care is not a cost to your business, it is the most undervalued asset. The more customers feel valued the more likely they are to give you a good review to their friends and family, essentially generating more business.

4. Know your market. Ask your customers what they think of both your Product/Service and your company. Ask how you might enhance their buying experience. Asking costs nothing.

5. Experiment in your marketing activity. In the case of Radio Advertising, vary the message by using different wording and approaches (humour/shock/comforting) - you’ll never know if something works or not until you try it.