This is a radio
advertisement for Tesco supermarket advertising their price drop. They have
used the famous voices of Chris Clarkson and Julie Walters to attract
attention. The advertisement has no jingle but the slogan “Every Little Helps”
is well known regionally. The speed that Chris Clarkson was talking was unusually
fast for a radio advertisement and was difficult to understand throughout, however
this was effective because it emphasized the fact that lots of items have been
reduced. The advertisement was 24 seconds long, which is the average length of
a radio advertisement.
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