Friday, 7 February 2014

Tesco Radio Advert




This is a radio advertisement for Tesco supermarket advertising their price drop. They have used the famous voices of Chris Clarkson and Julie Walters to attract attention. The advertisement has no jingle but the slogan “Every Little Helps” is well known regionally. The speed that Chris Clarkson was talking was unusually fast for a radio advertisement and was difficult to understand throughout, however this was effective because it emphasized the fact that lots of items have been reduced. The advertisement was 24 seconds long, which is the average length of a radio advertisement.

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