Monday, 3 February 2014

Giving Commercial Radio a Voice

The Radio Advertising Bureau is an organisation funded by the UK’s commercial radio stations to help advertising agencies advertise effectively on the radio. In 2006 the Radio Advertising Bureau merged with the Commercial Radio Companies Association to form Radio Center, the industry body for commercial radio in the UK.

Radio Center gives UK commercial radio a voice, working with the government, policy makers and regulators as well as providing a forum for industry-wide debate and discussion. In recent years Radio Center have lobbied successfully to provide stations with more freedom in how and where they produce content; deregulation of commercial messages; tighter rules on the prominence of commercial brands on the BBC; and the removal of local media ownership rules. 

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