Wednesday, 5 February 2014

Jingles

A jingle is a short tune used in radio advertising so that the tune becomes instantly recognizable to the audience and they are more likely to remember it. Jingles that are most effective and the ones that the audience will find most annoying as they are more likely to remember them and tell people about them, therefore advertising the product through word of mouth. A jingle contains one or more hook and are a form of sound branding.

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