The Four W’s – Why, What, Where and When

Using the four W’s in my radio advertisement lets my target audience know why they should buy the magazine, what it is about, and where they can buy it from.

Why – you should buy this magazine because it will hopefully give you that extra boost in self confidence that you need.

What – the sole purpose of the magazine is to show girls that everyone is unique, no one is the same, and you should embrace yourself and your personality and accept yourself for who you are, you shouldn’t feel pressured by society to act and look a certain way, so just be yourself.

Where and When – you will be able to purchase this magazine from all major retailers and off-licences from March 2014