Getting Attention

Great radio advertisements grab and hold attention, usually through humor. They may also use sounds, compelling music or unusual voices to grab attention. The advertisement must tell stories or present situations the target audience can relate to. To keep an audience listening to the advertisement month after month, make them part of an ongoing campaign theme. The audience will listen for the newest versions, helping to extend a message more successfully than if you were to run unrelated advertisements. For maximum results, make a phone number or web address easy to remember and tie it in with your company name or message.