Monday, 3 February 2014
Getting Attention
Great radio
advertisements grab and hold attention, usually through humor. They may also
use sounds, compelling music or unusual voices to grab attention. The
advertisement must tell stories or present situations the target audience can
relate to. To keep an audience listening to the advertisement month after
month, make them part of an ongoing campaign theme. The audience will listen
for the newest versions, helping to extend a message more successfully than if
you were to run unrelated advertisements. For maximum results, make a phone
number or web address easy to remember and tie it in with your company name or
message.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment