Targeting the Audience

Targeting the right target audience is vital to the success of a billboard and the product it is advertising. Companies target their audiences by showing them things that appeal to them, that are eye catching and that demonstrate the product in the best possible way. By ensuring that my billboard targets the right target audience will create more business for my magazine.

My target audience is teenage girls; by advertising something that appeals to them it is the right way to generate their interest. For example my magazine is about fashion and beauty so my billboard will not be an image of something like a racing car which is completely off topic and un-relatable to the stereotypical teenage girl and to my magazine.

This billboard advertisement of vogue.com is simple and effective; it has a black background with white writing, the larger writing is the main aspect of the billboard the address of vogue.com, underneath is smaller writing "Fashion as it happens" describing what the purpose of the website is, and then right at the bottom is the small print which the advertisers don’t really mind if the audience do not see nor remember, so the size of the text on this billboard has been structured through its importance. The usual vogue logo so it generates instant recognition, and an image of a model wearing the latest trend in clothes.

The billboards structure follows the rule of third technique, where the layout can be easily separated by 3 lines situated equally apart going both vertically and horizontally, this is so that the billboard has a good balance and the content is not too over crowed in a certain place and creates more interest in the composition.

This billboard links directly to the theme of the magazine and is appealing to the vogue target audience. For my billboard it will stick to the theme of my magazine and will most likely follow a design similar to the example of vogue.com above.