QR Codes on Billboards

QR codes are a great way for people with smart phones to get directly to a website they are looking for. With the increasing number of people with smart phones QR codes are becoming more and more popular with companies advertising their products; some companies are even using this QR code as the only thing on their billboard.

This billboard advertisement for Calvin Klein has replaced a few of their more “racier” billboards that are unsuitable for younger members of the public, so for those who still wish to view it they simply just have to scan the QR code on their smart phone.

QR scanning is an excellent form of modern day billboard advertising, however it is not completely effective, as even through there is a growing number of people with smart phones, not everyone who views the billboard has one or can even be bothered to scan it, therefore the billboard is not meeting its full potential or its entire target audience. Therefore if there was to be a billboard like the image below it would be almost pointless as it wouldn’t be fulfilling its full potential, and can be seen to some people as a waste of advertising space.

For my billboard I will be using a QR code however it will not be the centre point of my billboard but it will mean that the link is still available for those members of the public who wish to access it and as my target audience is teenage girls, the majority of teenage girls have a smart phone so they will be able to use the QR code and the enticement of having that little something extra that they can accesses independently will add to the excitement of the product however for those who don’t have a smart phone access they will still have the billboard to view the advertisement.