What is a billboard?

An advertising billboard, otherwise referred to as a hoarding is a large advertising structure generally placed in high traffic controlled areas as to attract more attention of pedestrians and commuters.

Billboards help many businesses, especially small ones, in advertising and marketing products and services. When it comes to companies that do not have the money to spend on TV or radio commercials, billboards are the cheapest and it reaches far more people than any other form of advertising medium.