Not Always Commercial

Not all billboards are used for advertising products and service non-profit groups and government agencies use them to communicate with the public normally to obtain donations, volunteer support or to change consumer behaviour.

In 1999 an anonymous person created the God Speaks billboard campaign in Florida "to get people thinking about God", with witty statements signed by God. "Don't make me come down there", "We need to talk" and "Tell the children that I love them" were parts of the campaign, which was picked up by the Outdoor advertising association of America and continues today on billboards across the country.