Ideas for my Billboard

The minimalistic technique becomes eye catching to the audience and is much more straight to the point, rather than an over crowed billboard with too much to view at once and the simple design would have a much larger influence as the audience has longer to focus on a certain object, teenagers are my target audience so rather than over crowd them with information it would be simple and easy to determine the point of my product.


The placement of my billboard will most likely be a high street therefore it will be a 2D billboard. The focus of my billboard is to advertise my magazine which will be based on teenage fashion/beauty therefore its situation in a high street will be ideal and no need for it to be 3D, the high street is ideal to advertise my billboard for my magazine because teenagers are normally around the towns, shopping with friends and is the perfect place to catch peoples eyes and attention. My billboard will also be illuminated at night time with certain features being emphasised through the lights.

Simple but Effective

This billboard advertising Heineken beer is a perfect example of how a simple picture of the product itself can be effective. The billboard is straight to the point and explains the product in general. The three dimensional concept features a hand seemingly coming out of the background about to grab the bottle of beer. When I design my billboard I aim for it to be plain and simple and too the point.

This is another great simple yet effective billboard design. The add shows an overweight man tipping the sign over due to his weight, the billboard is advertising a fitness centre, therefore the contrasting image with reason for the billboard makes it even more eye catching with it being tilted.

I really like the idea of the contrasting image with the reason for the billboard and hope to use a similar idea with my own.

Analysing a 2D Billboard

2D Billboards

2D billboards, otherwise known as the original billboards are simply the plain images that do not have parts physically coming off of them. They are more common on high streets and train stations to avoid vandalism to the 3D billboards. They are still just as popular and just as effective in successful advertisement as 3D billboards, they are usually straight to the point and minimalistic with contrasting colours and large font, yet grab just as much attention from the audiences.

Piccadilly Circus

Billboards or “hoarding” started in Piccadilly circus in the early 1900’s, the signs used to cover the majority of the area but now only cover one building. The earliest signs used incandescent light bulbs; these were replaced with neon lights, as well as moving signs.

The earliest signs used incandescent light bulbs but then these were replaced with neon lights, as well as moving signs. The very first Neon sign was for the British meat extract Bovril. From December 1998, digital projectors were briefly used for the Coke sign, the first to be computerised. However the 2000s saw a gradual move to LED displays and it meant completely replacing neon lamps by 2011. The number of signs has reduced over the years as the rental costs have increased. Using these lights with the billboards attracts attention to the signs and makes them much more eye catching.

Liberia

  Few people read the newspapers in Liberia. The rest have huge public billboards at the side of the roads that tell them what the government wants them to know, how it wants them to behave.  Simplistic propaganda it may be, but if these messages do get across, the country will be a better place. These billboards create interest not just in Liberia but around the rest of the world also, therefore the billboard however controversial has done its job.

Analysing a 3D Billboard